Timothy K. Kroninger

Partner at Varnum

Tim is a member of the firm’s Intellectual Property Team as well as the Business and Corporate Services Practice Team. He has extensive experience in many legal business areas including intellectual property and contract law; corporate and general business law; franchise and marketing law; commercial transactions; warranty and disclosure law; and trademark, copyright, and technology licensing as well as litigation.

Tim has personally owned and operated many different types of businesses, and he has served as both in-house and outside legal counsel, which provides him with a unique understanding and perspective in helping clients with their legal and business needs, issues, challenges and opportunities.

Tim’s experience includes working with Fortune 500 companies around the world. He uses his significant experience in law and business to apply a unique perspective, philosophy, and attitude to assist all types and sizes of companies in analyzing, protecting and enforcing their intellectual property from an overall strategic perspective, which is unique to the legal industry. Tim has prosecuted hundreds of trademark registrations both domestically and internationally, and manages clients' comprehensive trademark and copyright portfolios globally.

Tim has extensive experience in negotiating, drafting, and analyzing complex license and franchise agreements, as well as handling and managing business transactions of all types and sizes, that involve the diverse areas of manufacturing, distribution, sales, marketing, insurance and indemnification, warranty and quality control, financials and intellectual property. Tim conducts intellectual property due diligence in M&A deals and transactions, providing analysis, advice and execution on the strategies and tasks necessary to secure and protect the valuable IP rights. Through his work in franchising and licensing, Tim helps clients grow their businesses, providing counsel, advice and guidance to both franchisors and franchisees in protecting, enforcing and commercializing their rights and interests.

Additionally, Tim represents several companies as outside general counsel, regularly providing guidance and counsel on matters affecting their businesses and assisting in their day-to-day needs.

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