VARO
Mark Lieckens is an accomplished sales professional with extensive experience in international and national sales roles. Currently serving as International Sales Manager at VARO since August 2023, Mark previously held the position of Sector Manager at STG from December 2021 to August 2023. Earlier career highlights include serving as Managing Director at Trivec Systems Belgium and leading a sales team as Commercieel Manager at CWS-boco BeLux NV, where responsibilities included coaching, management, and strategy development for a team of 28. Mark's experience also encompasses senior sales roles at Lyreco Benelux, progressing from Senior Area Sales Manager to National Sales Manager for Key and Public Accounts. Mark holds a Bachelor’s degree in marketing with a focus on sales and account management from Karel de Grote-Hogeschool and has completed a master class in procurement management and public contracts.
VARO
Varo is an expert with more than 60 years of experience in the worldwide distribution of do-it-yourself material. The company offers a large range of power tools, garden tools, hand tools and accessories known by the name of its house brands Varo, Powerplus, Kreator and Premion or private labels.