Lars Hendrichsen

Lars Hendrichsen is an accomplished sales and account management professional with extensive experience in various sectors, including consumer batteries and electronics. Currently serving as a Key Account Manager at VARTA Consumer Batteries GmbH & Co. KGaA since June 2019, Lars has previously held significant positions such as Sales Manager at Com4tzone A/S and National Key Account Manager for Denmark and Iceland at Energizer. With a career spanning over two decades, Lars has demonstrated expertise in managing key accounts, sales strategies, and product distribution across multiple markets, including Denmark, Sweden, and the Nordic region. Lars holds a Merkonom degree in Marketing Management from Roskilde Handelsskole and has built a solid foundation in sales and purchasing roles in reputable companies such as Panasonic, Philips Consumer Electronics, and Shell.