Christa Plat is an experienced professional with a strong background in marketing and proposition management, currently serving as Senior Markt Manager/Propositie Marketeer MKB at Vattenfall since October 2017. In this role, Christa is responsible for developing, implementing, and maintaining segmented propositions aimed at acquiring new SME clients and retaining existing ones, with a focus on enhancing customer experience and driving growth. Prior experience includes roles such as Markt Propositie Manager/Product Manager at Delta Lloyd, where Christa developed innovative propositions for WGA and WIA insurance, and Marktmanager at APG, where responsibilities included directing marketing activities in the construction sector. Additional experience encompasses a Marketing Manager position at New Universe B.V. and a Marketing Communications Executive role at Smiths Medical, focusing on global marketing strategies. Christa holds a degree in European Business Studies from Saxion University and has completed various professional development courses in online marketing and social media.
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