Frida Lidén

Frida Lidén is the Director of P&C BA Customers & Solutions in the Nordics, where they lead a diverse team focused on various business operations, including electricity marketing, district heating, and e-mobility charging services. Frida has held multiple project management and HR roles at renowned companies such as Ericsson, GE Healthcare, and Saab, contributing to organizational growth and employee development. Frida holds a Bachelor's degree in Pedagogy from Umeå University, along with studies in labor law and multiple languages from various institutions.