Joost Tadema

Joost Tadema is a seasoned brand communications and social media professional with extensive experience across various industries. Currently serving as Brand Communications Manager at Vattenfall since March 2021, Joost is responsible for brand content strategy across multiple core markets in Europe. Prior to this role, Joost held positions as Social Content Lead at Microsoft, where responsibilities included leading social content projects, and as Content Specialist and Social Advertising Lead at Publicis Groupe, focusing on content strategy and social marketing. Joost's background also includes editorial roles at Metro International and Windesheim, along with market research experience at Probit Onderzoek en Advies. Joost holds multiple Mini MBA degrees in Marketing and Brand Management, as well as a BA in Journalism from Windesheim and the University of Lincoln, among other educational qualifications.