Marijke Bootsma

Marijke Bootsma is a seasoned professional in customer experience and marketing, currently serving as a Senior CX Marketing Specialist at Vattenfall since October 2019. Responsibilities include bridging departments to enhance customer retention and developing strategic marketing visions. Previously, Marijke led the annual loyalty campaign for 2 million customers and acted as a product owner focused on team results. Marijke's extensive experience includes roles at Nuon as a marketing team leader and customer journey marketer, and at Delta Lloyd, where Marijke was a program manager and online service manager. Educational qualifications include a Master’s degree in Organization Studies from Vrije Universiteit Amsterdam and a Bachelor’s degree in Sociology from Utrecht University.