Paul Morel

Paul Morel is an experienced marketing professional with a strong background in brand strategy and activation, currently serving as the Head of Brand Activation at Vattenfall since November 2017. Morel has developed and implemented pan-European brand communication initiatives within the Vattenfall Group Brand team. Previous roles include Global Marketing Director at POC, where innovative safety products for gravity sports athletes and cyclists were promoted, and Business Director at DDB, managing client budgets and marketing strategies for Nordic brands. Additional experience encompasses brand consulting at firms like Differ and McCann, as well as digital transformation roles at Starsky Digital Industries and Razorfish. Paul Morel holds various educational qualifications, including a recent Certificate from INSEAD and a MiniMBA in Brand Management.