VAUDE
Anna Rechtern is an experienced communications manager with a strong background in social media and public relations. Currently serving as Kommunikations-Managerin at VAUDE since April 2019, Anna oversees social media strategies and podcast initiatives. Prior experience includes a role as PR-Managerin for the Bayerische Landtagswahl, where Anna focused on press and public relations for local politics, emphasizing environmental protection and sustainable production. Previous positions include working in editorial roles at ServusTV and Nordbayern.de, where Anna developed content, managed live broadcasts, and applied journalistic techniques. Anna's educational background includes a Bachelor’s degree in Ressortjournalismus from Hochschule Ansbach - University of Applied Sciences, completed in 2019.
VAUDE
As a modern family-run company and Europe’s environmentally friendly outdoor supplier, VAUDE takes its social and environmental responsibility very seriously. We breathe life into this maxim in all three of our business segments: Mountain Sports, Bike Sports and Packs ‘n Bags. We have been working with the strict environmental bluesign® standard since 2001, which controls the entire textile manufacturing chain. We were also the first Outdoor company to receive EMAS certification. We will also continue to improve our environmental performance in the future and have set ourselves the goal of gradually transforming the entire product palette so that it is manufactured according to the highest standards of environmental compatibility. We are working to make (y)our world a better place. The Brand VAUDE VAUDE stands for respect in all its interaction with others and the nature around us. We have set our sight on becoming Europe’s most environmentally friendly outdoor brand, so that sportsmen and women of today, and those to come can enjoy nature to the fullest. We are pioneers in this way, challenging convention and pushing the limits of the possible. VAUDE’s roots are in mountain sports. The passion we experience on the ascent and the peace we find at the top are what drive us. Without the mountains, VAUDE wouldn’t be what it is today. It is our foundation, our brand symbol, and it stands for the high expectations we place on ourselves as a company and on our products.