VAUDE
Manfred Meindl serves as the Head of Marketing at VAUDE since November 2010, contributing to the company’s commitment to environmental sustainability across various business segments, including Outdoor and Bike Sports. Previously, Manfred held multiple roles at bwin Interactive Entertainment AG, where responsibilities included Product Marketing Manager for Sports Betting, as well as leadership positions in International Marketing and Online Marketing. Prior experience includes leading Marketing and IT at Metron Handel GmbH, a medical product trading company, and serving as a PR Consultant at wikopreventk, a strategic communication firm. Manfred began a career in communications as Creative Director at Activ8 Corporate Relations. Educational credentials include an MSc in PR and Integrated Communications from Universität für Weiterbildung Krems and studies in Communications at the University of Vienna.
VAUDE
As a modern family-run company and Europe’s environmentally friendly outdoor supplier, VAUDE takes its social and environmental responsibility very seriously. We breathe life into this maxim in all three of our business segments: Mountain Sports, Bike Sports and Packs ‘n Bags. We have been working with the strict environmental bluesign® standard since 2001, which controls the entire textile manufacturing chain. We were also the first Outdoor company to receive EMAS certification. We will also continue to improve our environmental performance in the future and have set ourselves the goal of gradually transforming the entire product palette so that it is manufactured according to the highest standards of environmental compatibility. We are working to make (y)our world a better place. The Brand VAUDE VAUDE stands for respect in all its interaction with others and the nature around us. We have set our sight on becoming Europe’s most environmentally friendly outdoor brand, so that sportsmen and women of today, and those to come can enjoy nature to the fullest. We are pioneers in this way, challenging convention and pushing the limits of the possible. VAUDE’s roots are in mountain sports. The passion we experience on the ascent and the peace we find at the top are what drive us. Without the mountains, VAUDE wouldn’t be what it is today. It is our foundation, our brand symbol, and it stands for the high expectations we place on ourselves as a company and on our products.