John Lyke is an experienced analytics professional currently serving as Associate Director of Analytics at VaynerMedia since November 2022, having previously advanced from Manager of Analytics in the same organization. Prior experience includes roles at MediaCom from January 2019 to November 2022, where John held positions as Senior Analyst, Analyst, and Associate Media Planner. Earlier internships at Cramer-Krasselt and RPA provided foundational experience in brand planning and account management, respectively. John Lyke earned a Bachelor’s Degree in Marketing from the University of Notre Dame, completing studies in May 2018.
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