Daniela Lezcano is a marketing professional with diverse experience across several sectors, currently serving as a Marketing Manager at VB Group since May 2025. Previously, Daniela held a Marketing & CRM role at Cepsa from January 2024 to June 2025, focusing on metrics analysis and A/B testing to enhance user acquisition and retention. Daniela's earlier experience includes positions as an IT System Administrator at Siemens, International E-commerce Content Coordinator at TENDAM, and internships at Travel Club. Daniela has a strong educational background, with an MBA in Energy from EOI Business School expected in November 2024, along with master's degrees in International Trade and Business from ESIC Business & Marketing School and Stellenbosch Business School. Additionally, Daniela holds a dual degree in Business Administration and Tourism from Universidad Rey Juan Carlos and participated in an ERASMUS program in Lyon, France.
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