Efrem Berman

Efrem Berman is a seasoned marketing and loyalty professional with extensive experience in various leadership roles. Currently serving as Chief Marketing Officer at VC3 since July 2022, Efrem previously held the position of Head of Customer Engagement at Stitch Fix from February 2021 to January 2022. At Radisson Hotel Group, Efrem worked from July 2017 to February 2021, advancing from Vice President of Global Loyalty & CRM to Head of Global Loyalty and Engagement. Prior roles include Senior Director of Loyalty Consulting at Aimia Inc and Associate at McKinsey & Company. Efrem's career began at Aeroplan, where contributions as Manager of Commercial Partnership were made. Academic credentials include an M.B.A. from Ivey Business School at Western University and a Bachelor of Commerce in Management Information Systems from Concordia University.