Lucy Hancock

Lucy Hancock is the founder of Worthy Creative LTD, where they lead a team in crafting authentic branded stories through creative communication. They have extensive experience as a freelance culture writer for various esteemed publications and media brands, including BBC, Vice Media, and Elle, and have held key editorial roles at BBC, ASOS, and FHM Magazine. Lucy's career also includes significant positions in creative leadership as a Content Creative Director at VCCP and Mother, and as Head of Development at BBC Stories. They earned a BA in English and Philosophy from The University of Sheffield.