Matt Hayes

Matt Hayes is currently the Strategy Director at VCCP, where they focus on leading strategic initiatives. Previously, Matt served as a Senior Strategist and Strategist within the same company, contributing to various projects for brands like Müller and Kwik Fit. Their early career included roles as a Junior Strategist at ZAK and M&C Saatchi London, and as Marketing Manager for The Feel Good Bakery, where they drove successful direct marketing campaigns. Matt holds a BSc in Marketing from the University of Roehampton, graduating with a First-Class Distinction.