Rafa Mendonca

Rafa Mendonca is an accomplished marketing professional with extensive experience in strategic planning and customer engagement. As Strategy Director at VCCP since February 2018, Rafa has held various roles focusing on customer engagement strategies. Previous positions include Senior Planner at Grey Group, where responsibilities included leading planning for notable accounts such as Ferrero Rocher and HSBC, and Planning Manager at LIVE the agency, overseeing digital strategies for brands like Nike and PepsiCo. Rafa's early career involved consumer research and strategic development at CO.R Inovacao and a marketing trainee role at Valor Econômico S/A. Educational background includes a Bachelor of Arts in Mass Media from ESPM and additional training from Hyper Island and Perestroika Creative School.