Tain Joliffe

Tain Joliffe is a seasoned Strategy Director currently at VCCP since November 2023. With extensive experience in strategic roles at RAPP, Tain led KFC UK's loyalty program transformation and supported Virgin Media's customer acquisition strategies. Previous roles include consulting for CPRE The Countryside Charity and the British Heart Foundation, alongside managing a strategy team at Open to deliver insight-led communications for notable clients such as Amnesty International and Oxfam. Tain co-founded We Are Citizen Ltd, focusing on strategic insight, and served as Head of Propositions and Planning at Save the Children UK, driving fundraising strategies. Tain holds an IDM Diploma in Interactive and Direct Marketing and a BA (Hons) in TV and Film Design from the University of Lincolnshire and Humberside.