Alex K. is currently the Creative Strategy Lead at VCT Group, where they combine expertise in UX, marketing, and design thinking to enhance brand experiences in Canada's clean-tech and solar-energy sector. A graduate of Wilfrid Laurier University with a Bachelor of Design in User Experience Design, Alex previously served as the Marketing & Client Experience Coordinator at Western Research Parks, contributing to a significant increase in park occupancy through various client-focused initiatives. As the former President of the User Experience Design Student Association, they led the organization to recognition as Laurier’s Student Association of the Year in 2024, enhancing engagement among students and industry professionals.
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