Adriadna Rodriguez

Adriadna Rodriguez is an experienced communications and marketing professional currently serving as the Communications & Marketing Manager at Veconinter since November 2022. Previously, Adriadna had a long tenure at BAT from June 2008 to July 2021, holding various positions including Regional Sales Manager for Caracas, Brand Activation Manager, Trade Marketing Manager, Brand Manager, Belmont Brand Manager, Research and Insights Manager, Research and Insights Executive, VFM Brand Executive, and Relational Marketing Executive. In these roles, Adriadna demonstrated a strong expertise in brand strategy, consumer insights, and market activation across diverse channels. Adriadna holds a degree in Comunicación Social from UCAB - Universidad Católica Andrés Bello, earned from 2000 to 2005.