Bill Hobbs

The consultancy for the audience age. Vector is a commercial strategy firm that helps companies turn audiences into scalable, monetizable ecosystems. Vector partners with C-suite leaders to unlock overlooked business opportunities—by treating audience not as a media target, but as the core asset of future growth. We help companies identify, expand, and monetize their audience through new ventures, reimagined offerings, and partnerships that create commercial leverage. Where others see marketing, we see scalable business design built around trust and demand. Every great strategy demands execution at scale—and speed. That’s why Vector doesn’t just deliver recommendations; we activate them. Through the Vector Network—a curated collective of experts and companies across marketing, technology, AI, and creative services—we bring strategic ideas to life. Whether launching a new venture, reimagining a product, or architecting a next-gen partnership model, the Network enables us to move from boardroom vision to real-world results.