Leland Maschmeyer

Advisor at Vector Center

Leland Maschmeyer is chairman of COLLINS, the globally renowned brand design firm. He is also co-founder and board member of Sway, a materials lab inventing seaweed-based plastics. Between 2016 and 2021, Leland was the Chief Brand Officer of Chobani where he led the transformation of the regional, single-product yogurt maker into a international iconoclast brand with a diverse, cross-category portfolio. He has earned recognition from the World Economic Forum as a Young Global Leader, from IBM as “Design Thinking Leader,” from Ad Age as a “Young Influencer,” and the from Association Of National Advertisers as a “Master of Marketing.”