Joan Cert

Joan Cert is an accomplished professional with extensive experience in retail media and pricing strategies across various regions. Currently serving as the Head of Retail Media International at Veepee since 2019, Joan has previously held significant positions including Head of Pricing Southern Europe & Latam and Global Dropship Director at Privalia. Other notable roles include Business Unit Director for Retail & Shopping at Groupalia, Brand & Wholesale Sales Manager at Icebreaker, and US Sales Representative at True. Joan's career began at Grupo BC2 as General Manager, advancing through positions at Deloitte & Touche and CaixaHolding in auditing and finance. Academic credentials include a PDD from IESE Business School, coursework at New York University, and a Bachelor of Business Administration from Universitat Ramon Llull.