Cassandra Barker is currently the Senior Director of OpenData APAC at Veeva Systems, bringing over 20 years of executive management experience across various technologies and industries. Prior to this role, Cassandra served as General Manager at MapData Services, where they implemented business changes and cultural transformations that maintained profitability during challenging market conditions. Cassandra began their career as a GIS Analyst at Stockdale Prospecting and has held various marketing and management roles at Esri Australia and Strategic Specialists Group. With a Master of Marketing from Monash University and a Bachelor's degree in Geographic Information Science from RMIT University, Cassandra is passionate about leading teams to embrace technology-driven change.
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