John Cooper

John Cooper is a seasoned leader in SaaS strategy and product marketing, currently serving as the Director of Strategy for Regulatory and Advertising Claims at Veeva Systems. Prior to this role, John held various senior marketing positions at Blue Shield of California, where significant contributions included leading brand strategy for a $10.5 billion health plan and exceeding enrollment targets for the Individual and Family Plan. John's extensive experience spans sectors such as consumer goods, healthcare, and government, with a background in investment banking and industrial analysis. Education includes an MBA from the University of California, Berkeley, and a BA in Government from Harvard University.