Vela is a fintech building the next generation of loyalty - powered by SKU-level data. We help banks, brands, and retailers reward customers for healthier and more sustainable purchasing choices.

Our platform connects transaction data with product-level insight to create personalised rewards that drive measurable impact — for consumers, for business performance, and for the planet.

By turning everyday spending into a force for good, we’re redefining how loyalty works in the age of conscious consumption.

Vela

Org chart

Teams

Offices