Manuela Bado

Manuela Bado is an experienced marketing professional with a robust background in trade marketing and brand management. Currently serving as Marketing Manager at Velier since April 2020, Manuela is responsible for the development of the Marketing360° campaign and Trade Marketing Game Plan for notable brands like Fever Tree and Monin. Prior roles include Senior Brand Manager at Lurisia, where Manuela focused on maximizing product distributions and activations, and Head of Trade Marketing On Trade at Anheuser-Busch InBev, overseeing trade marketing strategies and budget management for key brands. Additionally, experience at Ceres SPA and J. Walter Thompson contributed to a comprehensive skill set in digital strategy direction, brand positioning, and market analysis, underpinned by a degree in Economics from Università degli Studi di Genova.