Barbara Ékes

Barbara Ékes is an experienced eCommerce Manager currently at VELUX since March 2021, previously serving as Digital Marketing & eCommerce Manager at Danubius Hotels from February 2015 to March 2021. With a strong background in digital marketing, Barbara managed a 100M HUF annual PPC budget, achieving a 5x average ROI, and oversaw growth-oriented ad campaigns for 14 hotels. Expertise includes digital analytics, website tracking, SEO, and A/B testing, with a proven record of enhancing online performance and user engagement. Earlier roles include Online Marketing Manager at VIDAL Group and Marketing Specialist at TEG Events, where Barbara garnered awards for outstanding performance and contributed significantly to website redesigns and event participation growth. Barbara holds a Master's Degree in Corporate Finance and a Bachelor's Degree in Hospitality Management from Budapest Business University.