Kip McDaniel

Kip McDaniel is an experienced marketing professional with a strong background in creative direction and marketing communications. Currently serving as Marketing Manager - Creative at VELUX since June 2021, Kip manages the creative process and leads a team to produce marketing content across various platforms while developing strategic marketing plans to enhance the VELUX brand in both residential and commercial segments. Prior to VELUX, Kip held several significant roles including Marketing Communications at Cree, where marketing initiatives supported LED product promotions, and Director of Marketing Communications at Apex Tool Group and Cooper Tools, where Kip oversaw marketing strategies for international tool companies. Kip's earlier career includes leadership positions at McDaniel & Hoyle Communications and Vermont American Tool Company, distinguished by the establishment of in-house creative teams and substantial cost savings. Kip holds an A.A.S. in Commercial and Advertising Art from Central Piedmont Community College.