Rick Siegfried

Rick Siegfried is a Revenue Marketing Architect with over 14 years of experience in the B2B SaaS industry, specializing in marketing operations and revenue analytics. They have held significant roles at companies such as Marketo, G2, and Vendavo, where they currently serve as Marketing Operations & Demand Generation Lead, overseeing the marketing technology ecosystem and driving demand generation strategies. Rick's past achievements include leading a team that excelled in customer retention and cross-sell initiatives and receiving the 2012 Marketing Rainmaker Award at Marketo. They hold a Bachelor of Arts in Business Management from Benedictine University and are currently pursuing a degree in Music Business at Elmhurst College.