Merve Evren is a seasoned Director of Acquisition, currently leading innovative strategies at Ventures Lab since 2025, blending data-driven insights with creative execution across sports and casino sectors. Previously, Merve served in various marketing roles, including Head of Paid Acquisition at CasinoSecret and Digital Marketing Manager at WINunited Limited, focusing on performance marketing and media optimization. With a Bachelor's degree in Public Relations and Advertising from Izmir University of Economics, Merve is dedicated to building smarter acquisition systems and enhancing retention through ongoing testing and refinement.
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