Bob Stein

Bob is a 32+ year veteran of direct mail, having spent over 25 years in the non-profit sector. His professional background has always included sales-driven List Management strategies. Throughout his career, he has written articles for trade publications and moderated panels at local trade shows. Prior to joining VeraData, Bob had worked in list management in the fundraising marketplace, as well as the consumer side, both in catalog and publishing. Most recently Bob had applied his direct mail skills to the digital sector, optimizing list rental income to online sourced data. Upon joining VeraData, Bob got back to his roots in the non-profit division where he continues to optimize list rental revenue streams and leverage exchanges to create the most comprehensive marketing strategies for the List Management clients.