Shelly Hudson

Shelly Hudson has over 25 years of experience in the field of digital marketing and services. Shelly currently holds the position of Vice President, Digital Services at VeraData Decision Labs, where they have been working since 2023.

Prior to this, Shelly worked at Donor Detectives from 2018 to 2023, serving as the Director of Digital Marketing & Services. In this role, they collaborated with internal and external teams to develop and implement digital donor renewal and acquisition integrated campaigns for non-profit organizations. Shelly was responsible for managing campaigns across various platforms and providing reports and analysis using different tools.

From 2017 to 2018, Shelly worked as an Ecommerce Marketing Manager at POS Supply Solutions. Here, they led digital marketing and ecommerce efforts, focusing on increasing online lead generation and sales. Their responsibilities included analyzing site statistics, managing email marketing, developing online customer loyalty campaigns, and optimizing ad accounts.

Prior to that, Shelly worked at Amergent as the Director of Digital Marketing & Services from 2011 to 2017. Here, they developed and implemented strategic digital communication and fundraising initiatives for non-profit organizations, focusing on email-centric multichannel campaigns.

Shelly also has experience working at Thompson, Habib & Denison as an Online Fundraising Manager from 2007 to 2011. Shelly managed the creation and implementation of digital fundraising programs for various non-profit organizations.

In addition, Shelly worked at Altova as an Online & Channel Marketing Manager from 2005 to 2007. Here, they were responsible for digital advertising programs, reseller marketing activities, and managing Google AdWords.

From 2001 to 2005, Shelly worked as a Senior Marketing Programs Coordinator at InterSystems Corporation. In this role, they managed B2B lead generation and customer retention programs for an international software company.

At Holland-Mark Advertising, Shelly worked as an Account Manager from 1999 to 2001, where they managed B2B and B2C brand communication programs for clients such as Polaroid and Red Lobster.

Shelly started their career as a Marketing Assistant & Graphic Designer at M.S. Walker from 1996 to 1999.

Throughout their career, Shelly has gained extensive experience in digital marketing, including campaign development and implementation, platform optimization, analytics, and customer loyalty programs.

Shelly Hudson's education history is as follows:

Shelly attended Curry College from 1993 to 1995, where they pursued a Bachelor of Arts degree. Their major was Visual Arts with a concentration in Graphic Design, and they also minored in Environmental Studies.

In 1996, Shelly enrolled at Northeastern University and completed a certificate program in Marketing. Shelly studied there until 1999.

Shelly furthered their education at Emerson College from 2000 to 2002, where they pursued a Master of Arts degree in the Marketing Communications Program. The degree obtained is not specified.

Additionally, Shelly has obtained several certifications from Google. In April 2017, they received the Google AdWords Search Certification. In May 2017, they achieved the Google Analytics Individual Certification. More recently in May 2022, they obtained the Google Ads - Measurement, Google Ads Display, and Google Ads Search Certifications.

It should be noted that no strong assumptions have been made beyond the provided information.