Iain Masson is a seasoned professional with extensive experience in leadership roles within the technology sector. Currently serving as GTM Leader at Vercel, Iain has also held advisory positions at applike group and Personify XP. Previously, Iain served as VP EMEA at Branch and as RVP UK & Nordics at Showpad, where Iain also held the title of Commercial Director. Iain Masson obtained an education at the University of Port Elizabeth from 2001 to 2003 and attended Grey College from 1996 to 2000.