Shar Dara is a seasoned Product Manager and entrepreneur currently at Vercel, focusing on building a billing platform aimed at simplifying pricing updates at scale. Previously at Stripe, Shar developed key strategies for product catalog and subscription migration solutions that significantly enhanced revenue for SaaS businesses. As the CEO and Founder of Billflow, Shar successfully led the creation of a no-code subscription billing product, achieving $2M in Annual Recurring Revenue within two years. Shar’s technical expertise is further evidenced by experience as a Solutions Architect and Staff Software Engineer at RapDev.io and VMware, respectively, where Shar contributed to major projects for Fortune 500 companies. Shar holds a Bachelor’s degree in Computer Science from the University of Maryland Baltimore County.
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