Jim Eup

Jim Eup currently serves as VP of Product and Growth Marketing at Vericast, where leadership focuses on performance marketing solutions for financial institutions. Prior to this role, Jim held various positions at Salesforce, including Senior Director of Financial Services Product Marketing, leading a team to support financial services transformation amidst the AI Revolution. Additional experience includes roles at Author Solutions, Inc. as Market Development Manager, Director of Marketing & Business Development at Single Source Systems, and Director of Product Marketing at Powerway, Inc. Jim holds a Bachelor's degree in English from Ball State University.