Alisia Friedel

Arlo Europe CRO Manager

Alisia Friedel is an experienced professional in digital marketing and e-commerce, currently serving as the DTC & Digital Experience Project Manager at Verisure since April 2022. Previously held roles include DTC & Digital Account Manager for the DACH & BENELUX regions, and Coordinator of Digital Business at ONSKINERY, where responsibilities spanned B2B and B2C shops, online content, and various digital marketing strategies. Additional experience includes working as an E-Commerce Analyst at Philip Morris International, focusing on the "IQOS" online shop and campaign management, as well as roles in online marketing and e-commerce management at Online Solutions Group and CODELLO Lifestyle Accessories GmbH. Alisia Friedel holds a degree as a Groß- und Außenhandelskauffrau from Staatliche Berufsschule Fürstenfeldbruck, attained between 2014 and 2017.

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