Rodrigo Abbud

Rodrigo Abbud currently serves as Head de Canais Indiretos at Verisure, focusing on the restructuring and development of indirect sales channels to enhance growth and sales capacity. Prior to this, Rodrigo held multiple positions at Grupo Tracker, culminating as Diretor comercial e de marketing, where strategic unification of marketing and sales efforts resulted in significant revenue growth and customer base expansion. Earlier roles included Gerente Comercial e de Marketing and Gerente comercial, where achievements include increasing the effectiveness of marketing initiatives and enhancing commercial strategies. Rodrigo's career began at the Camara Oficial Española de Comercio en Brasil, progressing from Estagiário de Marketing to Head de Marketing, significantly increasing membership through a strategic expansion plan. Educational qualifications include an MBA in Marketing and International Management from ESPM and a degree in Advertising from FAAP.