Chetan Kumar

Chetan Kumar has 12+ years of experience in sales and marketing. Chetan began their career in 2008 as the Head of Marketing at WebCanny, where they managed sales and digital marketing in 7 countries. Chetan recruited, trained, and mentored a highly versatile team and handled a monthly marketing spend of $17000 to $20000. During their tenure, they delivered over 2000+ digital marketing services, 13000+ leads for websites with 47% conversion, 2000+ leads for software with 35% conversion, and 1000+ leads for apps with 40% conversion.

In 2020, Chetan Kumar joined IndusViva Health Science Pvt Ltd. as Digital Marketing Manager. Chetan devised the Digital Marketing and Brand strategies and led the in-house teams across key departments. Chetan also ran and performed an effective SEO strategy, developed a robust performance reporting framework, and managed Digital Marketing of 4 countries.

Chetan Kumar is currently employed at Veritis Group Inc. as Digital Marketing Manager. Chetan is responsible for building, planning, and implementing the overall SEO strategy for the US, India & NP. Chetan has managed and trained the rest of the team to help them evolve as individual contributors. Chetan has also explored the market for organic lead sources and integrated them, resulting in a 200% increase in Leads. Chetan has measured ROI and KPIs, integrated into the marketing funnel, and created and implemented successful SOPs across LOBs.

Chetan Kumar completed their PGPM in Sales and Marketing from the Institute of Management Technology, Ghaziabad in 2017. Subsequently, they obtained several certifications from Google India and LinkedIn, including Google Ads Display Certification, Google Ads Shopping Certification, Google Ads Video Certification, Google Analytics Individual Qualification, Google Ads Search Certification, Marketing Foundations: Automation, Building an Online Community, Content Marketing: Newsletters, Google AdWords Essential Training, Online Marketing Foundations, Online Marketing Foundations (2014), AdWords and Analytics: Remarketing, Advanced Branding, Advertising on Instagram, Advertising on Pinterest, Advertising on YouTube, Become a Social Media Advertising Specialist, Branding Foundations, Facebook Marketing: Advertising and Ideation for Marketers.