Greg W.

Greg W. is an experienced market research professional currently serving as the Associate Director of Testing & Optimization at Verizon, where they lead a team focused on enhancing consumer direct messaging. Prior to this role, they held various positions in market research and customer insights, including Director of Customer Insights at Aetna, and Senior Market Research Analyst at WebMD, where they developed strategies to promote healthcare behavior changes. Greg began their career at GfK as a Research Associate, engaging in study design and implementation, and has also worked with Northstar Research Partners and JWT. Greg earned a BA from the University of Michigan and a Master's in French Marketing from the University of Wisconsin-Madison.