Eric Borthwick is the Practice Director for Salesforce.com at Verndale, where they continue to build organizations to address complex business challenges. Previously, they served as the Founder and Managing Partner of Sovereign CRM, LLC, focusing on Customer Relationship Management solutions from 2014 to 2021. Prior to this, Eric was a Managing Partner at Ionia Corporation, a top-rated Salesforce.com partner, and played a key role in delivering over 300 successful implementations. They began their career at McCarthy Market Research, working in operations from 2001 to 2006. Additionally, Eric is a Founder and Managing Partner at Abbot Capital, specializing in real estate lending and development.
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