Lara Raffin

Lara Raffin is an accomplished Marketing Communications Consultant with extensive experience in the luxury fashion and hospitality sectors. Currently at Versace since May 2022, Lara focuses on EMEA Trade Marketing strategy, CRM activations, and retail initiatives. Previous roles include significant contributions to BALESTRA and REID&GREEN, where brand development and marketing strategies were key responsibilities. Lara also served as Senior Director of PR & Events for Michael Kors, managing comprehensive marketing strategies and events across the EMEA region, and held pivotal roles at Estcapital SGR Spa and Bottega Veneta, overseeing communication strategies and event management across multiple markets. Lara Raffin holds a Bachelor’s Degree in Marketing & Communications from IULM University.