James M. Olin

James M. Olin has extensive experience in the health and wellness industry, with a focus on integrated health products and brands. James M. currently serves as the Chief Commercial Officer (CCO) at Verséa Health, where they are responsible for driving innovation and creating the future of healthcare and consumer wellness. Prior to that, they were the President & CEO of Coast of Maine Organic Products, leading the company from 2017 to 2020.

Before joining Verséa Health and Coast of Maine Organic Products, James held various leadership roles at Emerson Ecologics, a top integrative health products distributor. As the Vice President of Marketing & Business Development, they were accountable for brand development, marketing programs, product portfolio management, and customer acquisition and retention. James M. also built and led a Business Development and Sales team. James worked at Emerson Ecologics from 2015 to 2017.

James has a strong background in brand and category development, particularly in the natural health and beauty industry. James M. was the Director of Oral & Personal Care Category Development at Tom's of Maine, where they led commercial strategy and operations for the company's business portfolio. James M. played a key role in launching an innovation program and developing transformative products. James held several other positions at Tom's of Maine, including Operating Partner & Director, where they built and led functional capabilities and departments, drove innovation programs, and developed high-performing teams. James M. worked at Tom's of Maine from 2003 to 2008, during which time the company was acquired by Colgate-Palmolive.

Earlier in their career, James worked at Unilever in various marketing roles. James M. led the strategic and marketplace development of the Caress Masterbrand and managed the Caress Bar Soap and Suave Personal Wash franchises. James M. also served as a Market Research Manager in the Body Care Category. James worked at Unilever from 1995 to 2003.

Overall, James M. Olin has a strong track record of leadership and expertise in the health and wellness industry, with extensive experience in commercial strategy, brand development, innovation, and team management.

James M. Olin completed their Bachelor of Science degree in Business, with a focus on Marketing, at the Rochester Institute of Technology from 1989 to 1993. James M. then pursued a Master of Business Administration (MBA) degree, specializing in Marketing and International Business, at the University at Buffalo School of Management, The State University of New York, from 1993 to 1995.