Pete Crawford

Pete Crawford is a seasoned professional with extensive experience in data, analytics, and technology consultancy. Currently serving as Director of Data at Versent since 2021, Pete leads the Data & Insights practice, oversees client engagement and governance, and manages advanced data advisory and platform modernization initiatives. Prior to Versent, Pete held several key roles at Sensis from 2005 to 2019, including Head of Data, Analytics & Automation, where management of a 30+ team facilitated significant data initiatives and the establishment of enterprise data governance programs. Pete also contributed to various startups, including a legal tech venture and held positions such as Product Manager at LookSmart, where involvement spanned from editorial leadership to search management during the company's IPO. Educational qualifications include a Master of Marketing from Melbourne Business School and a Bachelor of Computer Science from RMIT University.