André Heeling is an experienced product research professional with a focus on consumer insights and product development. Currently serving as Product Research Manager I&D Coffee at Versuni since May 2022, André also holds the position of Product Research Manager at Philips since May 2017. Prior roles include Senior Researcher at Buyerminds and Research Manager at Blauw Research, where responsibilities involved addressing marketing and organizational challenges for BtoB and BtoC clients. André’s freelance experience as a Consumer Researcher involved qualitative research methods such as facilitating interviews and focus groups. Earlier in the career, André worked as an Application Research Expert at Philips Consumer Lifestyle, advocating for customer voices in product development efforts, and started in the field with a part-time role at Atos Origin while studying.
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