Iryna Kurylo is a seasoned marketing professional with extensive experience in consumer and trade marketing across various companies. Currently serving as the Consumer Marketing Manager for France at Versuni since February 2021, Iryna is responsible for brand strategy, market-specific consumer insights, and product portfolio development. Prior roles include Trade & Shopper Marketing Manager in both Western Europe and Ukraine, where strategies were developed to enhance shopper engagement and drive profitable growth. Previous experience at Mars involved crafting category activity calendars and selling stories, while at PepsiCo, Iryna focused on market insights for strategic planning. Early career roles at Imperial Tobacco involved demand forecasting and logistics, while at Anheuser-Busch InBev, responsibilities included distribution planning and sales analysis. Iryna holds a Master's degree in Marketing from the National Technical University "Kharkiv Polytechnic Institute."
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