Ivett Balazs

Ivett Balazs is a seasoned professional in CRM and marketing, currently serving as the Global CRM Lead at Versuni since February 2024. Prior experience includes roles at adidas as CRM Marketing Manager - EMEA where management of CRM campaigns and team leadership were key responsibilities, and at Recharge.com as Senior CRM Specialist, introducing mobile app communications. Previous positions also encompass a Digital CRM Marketer role at Peaks focusing on customer lifecycle journeys, and earlier roles at Label A and TRNDlabs, where strategic growth marketing and operations management were emphasized. Education includes a Master's degree in International Relations and a Bachelor's degree in Communication and Media Studies from Budapest University of Economics and Business, supplemented by a certification in Growth Hacking from Growth Tribe.