Paula A. is an accomplished professional in digital experience and content management, currently serving as a Global Digital Experience and Content Manager within the Consumer Engagement and Care team at Philips Domestic Appliances since July 2021. With extensive experience in optimizing the global digital consumer journey, Paula A. has effectively improved consumer engagement through the management of digital support content and knowledge management processes. Previous roles include Digital Optimization and Content Manager as a consultant, Global Content Specialist at Philips, and various positions focused on content creation and online project development. Paula A. holds a Master of Digital Information with a focus on UX and Usability from Universitat Pompeu Fabra, a Master of Digital Marketing and Communication from Universidad de Alcalá, and a Bachelor in Communication Sciences from Universidad de la República.
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