Wiktoria Malicka

Wiktoria Malicka is a seasoned professional in the field of retail media and e-commerce, currently serving as the Global Retail Media Lead at Versuni since May 2021. In this role, Wiktoria oversees a team of regional media managers, managing relationships with Amazon and retail media networks while driving strategic growth initiatives. Prior roles include Global Amazon Media Lead at Versuni, where Wiktoria directed the global retail media strategy and budget management, and Group B2B E-commerce & E-merchandising Specialist at Orbico Group, enhancing B2B platform sales through improved user experience. Wiktoria also has extensive experience in e-commerce account management and digital marketing, having led initiatives at Pathfinder 23 and Saatchi & Saatchi IS, and holds multiple degrees in Management and Journalism from esteemed institutions.