Karthick Devaraj has a diverse and extensive work experience in the field of technology and project management. Karthick started their career as a Junior Software Engineer at KGISL in 2004. Karthick then worked as a Software Engineer at Intek Systems Pvt. Limited from 2005 to 2006.
From 2006 to 2008, Karthick served as a Sr. Software Engineer at BIZTEC SOLUTIONS LIMITED, where they were involved in the development and maintenance of inventory management, human resource management, and accounts and asset management systems. Karthick also gained experience in technical reviews, coding, and unit testing.
In 2009, Karthick joined Seven Seas Computers as a System Analyst, where they participated in the development and maintenance of hospitality management software. Karthick was responsible for technical reviews, onsite client coordination, coding, and customization.
At Nissi Infotech Private Limited, Karthick worked as a Project Leader from 2010 to 2012. Karthick played a key role in the design and development of the company's in-house products, including Infraconsoft and Chef Coffee. Karthick was involved in technical design, project planning, estimation, team management, requirement gathering, and database design.
From 2012 to 2016, Karthick worked at Pathfinder Business Analysis (P) Ltd as a Project Leader. Karthick'smain responsibilities included the design, development, and maintenance of Spartaxx, a web application serving the needs of tax reduction companies. The application consisted of numerous modules integrated across multiple locations in the US and India.
Most recently, Karthick joined Verticurl (a WPP Company) in 2016. Karthick started as a Technical Project Manager and later became an Associate Director - Technology Delivery. In these roles, they were responsible for planning, designing, implementing, and overseeing targeted digital campaigns and integrations. Karthick utilized MAP tools such as Salesforce Marketing Cloud, Adobe Campaign, and Acoustic Campaign to design and implement B2C and B2B digital customer journeys. Karthick also acted as a technical advisor and facilitated communication between technical teams and stakeholders throughout the project lifecycle. Additionally, they conducted end-to-end funnel measurement and identified areas of improvement in the customer acquisition journey.
Karthick Devaraj completed their Bachelor's degree in Electrical and Electronics Engineering from Sri Ramakrishna Engineering College, where they studied from 1998 to 2002. Prior to that, they attended Stanes Hr. Sec School from 1986 to 1998. Additionally, they have obtained various certifications including Certified Agile Leadership from Scrum Alliance in 2024, Salesforce Certified Administrator (SCA) from Salesforce in 2022, Salesforce Certified Marketing Cloud Developer, Salesforce Marketing Cloud Consultant, and Salesforce Marketing Cloud Email Specialist all from Salesforce in 2020, and Adobe Campaign Business Practitioner from Adobe in 2017.
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