Peter Brendan

Peter Brendan is a data-driven Marketing Strategist and Product Lead currently serving as the VP of Strategy Analytics at Verve. With a robust background in analytics, they previously held significant roles at OMD USA as Senior Director of Marketing Science and at OpenX, where they overseen analytics and provided strategic insights that generated substantial revenue growth. Peter also founded Craft Beer Analytics, developing analytical reports for major breweries, and has consistently leveraged data to drive business success throughout their career. They hold a Master's degree in Applied Economics from Marquette University and dual Bachelor's degrees from St. Norbert College.